The former generic logo was introduced for the 2008 Junior Eurovision Song Contest in Cyprus, to create a consistent visual identity. Each year of the contest, the host country creates a sub-theme which is usually accompanied and expressed with a sub-logo and slogan. The theme and slogan are announced by the EBU and the host country’s national broadcaster.

The generic logo was revamped in March 2015, seven years after the first generic logo was created. The logo was used for the first time in the 2015 Junior Eurovision Song Contest, the 13th edition of the contest.