Since the 2005 contest, slogans have been introduced in the show. The slogan is decided by the host broadcaster and based on the slogan, the theme and the visual design are developed.

Year Host country Host city Slogan
2005  Belgium Hasselt Let’s Get Loud
2006  Romania Bucharest Let the Music Play
2007  Netherlands Rotterdam Make a Big Splash
2008  Cyprus Limassol Fun in the Sun
2009  Ukraine Kiev For the Joy of People
2010  Belarus Minsk Feel the Magic
2011  Armenia Yerevan Reach for the top!
2012  Netherlands Amsterdam Break the Ice
2013  Ukraine Kiev Be Creative
2014  Malta Marsa #Together
2015  Bulgaria Sofia #Discover
2016  Malta Valletta Embrace
2017  Georgia Tbilisi Shine Bright
2018  Belarus Minsk #LightUp
2019  Poland Gliwice Share the Joy
2020 Warsaw #MoveTheWorld